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Users will soon have a updated setting that permits them to reduce the quantity of artificial intelligence-produced videos appearing in their streams. This move comes as the company disclosed that it presently contains more than 1 bn AI videos.

Testing and Rollout

The update is in a pilot phase over the coming weeks before a global release. This shift comes amid a rise in AI content, spurred by new content generation software.

AI Proliferation Online

Recent reports that nearly 10% of the quickest rising video streams on another major platform only show AI-generated videos. A considerable share of this content is considered mass-produced AI material, a term for poor-quality, mass-produced content that is often illogical or surreal.

“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from digital art to educational videos, and we intend to give people the option to increase or decrease of that, based on their own likes,” said a spokesperson.

Scale of AI Content

The platform shared that there are presently 1.3 billion videos on its service identified as AI-generated. Collectively, over 100 million pieces of content are submitted to the app daily, making AI content a limited part of its complete catalog.

How to Adjust Settings

Members will be capable of reduce or increase the volume of AI content they watch by opening the “manage topic” option in the app and picking the AI content topic. Additional categories that can already be controlled under the tool include politics, clothing, aesthetics, and dance.

Content Labeling and Policies

The platform’s policies mandate content makers to identify “realistic” AI-made content, and it forbids harmful AI impersonations of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is without a tag can be taken down under its user guidelines.

Additionally, the service will now add an artificially created tag to content created with its built-in AI features, or identified by an industry-wide initiative for spotting AI-generated material. This action is aimed to deter users from attempting to circumvent the tagging system.

Responsible AI Funding

The platform is additionally launching a $2 million educational fund for professionals and organizations to create learning resources about using AI responsibly. This program will benefit educational bodies dedicated to teaching computer science.

Content Safety Approach

TikTok has justified its content review process, during discussion over intentions to lay off numerous safety staff in the UK. TikTok is planning to eliminate 439 jobs in its content moderation team in its British office, with trade unions and online safety experts raising concerns that people are being substituted by automated systems.

A senior executive clarified that staff-based oversight would remain essential, but AI can shield workers by filtering out the most harmful content ahead of it is viewed by staff. The company announced a notable drop in explicit and harmful content reviewed by human moderators over the last 12 months due to intervention by its automated systems.

We believe it is crucial to combine humans and technology to maintain a secure environment,” she said. “We’ll have people as part of that process, but we additionally believe it’s very important to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is proving valuable operate efficiently.”